Internetdriven retailing technology has fundamentally altered the balance of marketing power. With great anticipation, i preordered chris anderson s the long tail two months ago. This work offers a summary of the book the long tail. Since the long tail is already ten years old, this has become a duuuh, obvious idea but only in hindsight. I enjoyed the book as it was much more of a social commentary than a business manual. His speech reiterated some well understood findings at amazon, netflix, rhapsody all of which have been mentioned here before as well as some esoteric analytical findings in. Good read in the long tail chris anderson attempts to explain the shift in the buying habits of consumers from big box type stores to a more niche based shopping experience more conducive to the internet shopping experience.
Why the future of business is selling less of more by chris anderson and a great selection of related books, art and collectibles available now at. The long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. Using the worlds of movies, books, and music, he showed how the internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the. The publisher has supplied this book in drm free form with digital watermarking. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. Check back soon to read more details about the long tail by chris anderson. The long tail was popularized by chris anderson in an october 2004 wired magazine article, in which he mentioned, apple and yahoo.
He is known for his 2004 article entitled the long tail. The long tail theory, first postulated in 2004 by writer chris anderson, is based on the notion that as retailers use the internet to offer a greater number of products at less cost, they will no longer have to rely on big hits to prop up their sales. Chris anderson s the long tail does something that only the best books douncovers a phenomenon thats undeniably going on and makes clear sense of it. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. We all know that if you want to open a successful restaurant one of the consideration is location. His successful 2006 book the long tail, about new niche markets enabled by the internet, has been criticised by economists. He thinks online retailing portends dramatic changes in our culture and economy, all good. The long tail is a book that focuses on one of my favorite subjects internet commerce.
The long tail, in business, is a phrase coined by chris anderson in 2004. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. In other words, the demand curve moves away from the head and flattens toward the tail. Download it once and read it on your kindle device, pc. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isn t. Chris anderson is the editor of fast company magazine. Why the future of business is selling less of more. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. Its called the long tail because if you look at demand on a chart, there is high demand for a small number of hits or blockbusters, but the demand for niche offerings tails off in a long flat curve hence the term long tail. Short books to feed your craving for ideas ideas blog. Anderson elaborated the concept in his book the long tail.
The long tail chris anderson by must read summaries. In the long tail, chris anderson offers a visionary look at the future of business and common culture. The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it. In this groundbreaking book, chris anderson shows that the future of business does not lie in hits the highvolume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve. Why the future of business is selling less of more kindle edition by anderson, chris. The long tail is a book i recommend all my clients to read. The long tail pdf summary chris anderson 12min blog. Chris anderson s groundbreaking examination of the new economics that comes with the internet age the big revenue doesnt come from the handful of blockbusters so much as from the catalogue of little titles ironically put the long tail near the. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. The long tail theory took shape in an article by chris anderson, editor of wired magazine, which grew into the 2006 book the long tail. Actually, it is the culmination of a series of business innovations that date back more than a hundred years. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. At the long tail churchill club event this morning chris anderson wired editor in chief and writer for the economist, who claims ownership of the term, discussed his research and his upcoming book about the long tail.
Why the future of business is selling less of more by. How endless choice is creating unlimited demand by anderson, chris isbn. The long tail takes its title from those millions of niche buyers who. Particularly notable is that when krakauers book hit shelves. How endless choice is creating unlimited demand kindle edition by anderson, chris. Were going to be rolling out the free digital forms of free over the next two weeks. You can read this ebook on any device that supports drmfree epub or drmfree pdf format. The first edition of the novel was published in 2006, and was written by chris anderson. Bob also edited the original long tail article, helping me re. He previously worked for seven years for the economist and six years for nature and science magazines. Theres the back catalog, older albums still fondly remembered by longtime fans or rediscovered by new ones.
Why the future of business is selling less of more chris anderson the new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. Why the future of business is selling less of more pdf epub book. Its one that you need to keep reminding yourself off, and that, if you havent heard of, will make you feel optimistic, hopeful, and inspired to start creating. Chris anderson born july 9, 19612 is an american author and entrepreneur. He embraces the long tail concept with the fervor of a visionary. Chris anderson, then the editor of wired, explores the four key stages of any viable technology. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to implement. Use features like bookmarks, note taking and highlighting while reading the long tail. Our daily coverage of the world of ideas newsletter. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail. The long tail by chris anderson books the guardian. Download it once and read it on your kindle device, pc, phones or tablets. The book was initially published on july 11, 2006, by hyperion. In his book, chris anderson proposes the theory that the internet haswill change the future of retailing and tv, movies, communication, etc.
I received it last week and have read it through fairly quickly. Anderson argued that products in low demand or with low sales volume can collectively make up a. Given the earlier discussion it might be very easy to assume that the long tail is an internet phenomenon. Will hearst joined anderson on the stage and noted that social networking software has automated word of mouth, and thats what has unchoked the long tail of. The long tail is a powerful new force in our economy.
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